When I hear an advertising for Coca Cola on my favorite radio… Coca Cola PAID the radio to play the ad. Ok. But when I hear a song from Madonna on my favorite radio… it’s the radio paying !
4 minutes of a Madonna song in 2010, that’s an advertising for Madonna’s real business : selling concerts tickets, merchandising, and some CDs.
So, THE RECORD COMPANY SHOULD PAY THE RADIO, and not the other way around.
THINK OUSIDE THE BOX !